More of the patients you want, with honest evidence of where they came from.
Get more patients
A prospective patient usually wants to know five things before calling: whether you accept their insurance, whether you are accepting new patients, which languages you speak, where to park, and whether they can book an appointment online. A practice that answers those questions immediately often receives the call instead of a competitor down the street that does not, which is why no amount of advertising helps until those fundamentals are right.
First, the basics
- Your Google Business Profile completed and verified so that the practice appears in Google Maps and local search results, with a separate listing for each doctor when several practice at one location, since prospective patients frequently search for a practitioner by name
- A steady, predictable flow of reviews: an automatic text after each appointment asking every patient, never only the satisfied ones, and never with anything offered in return
- Replies to reviews written so that they reveal nothing about a patient, not even that the reviewer is one, since federal regulators fined one dental practice $50,000 for a reply that disclosed a patient's details
- Healthgrades, Zocdoc, WebMD, and your insurers' provider directories corrected so that every one of them agrees with your Google listing
- A fast website built and tested to the WCAG 2.1 AA accessibility standard, available in Spanish or Chinese wherever your patients speak those languages
Practices that accept Medicare Part B or Medi-Cal must make their websites meet that accessibility standard under a federal regulation, by May 2027 for practices with fifteen or more employees and by May 2028 for smaller ones, although HHS said in the same notice that it may still revise the requirements.
Then, growth
The least expensive appointment most practices will ever book comes from a patient who is already overdue: the annual eye examination, the six-month cleaning, the follow-up visit that never got scheduled. Most practices remind those patients inconsistently or not at all, so growth begins there, before a single dollar goes to advertising.
- Tracking that records where new patients originally came from, so that the monthly report can answer honestly whether the spending paid for itself
- Recall and reactivation messages for patients who are overdue for a visit, written within HIPAA's rules on marketing to patients
- A dedicated page for each high-value treatment you offer, written around the specific way prospective patients actually search for it
- Google search advertising only for treatments where a new patient is genuinely worth the cost, with a budget cap that cannot quietly run away from you
Some things we will not do: target advertising at people based on a health condition, place advertising-tracking code on appointment or intake pages where it can pass patient information to an advertising platform, or pay anyone for referrals, which state and federal anti-kickback laws generally prohibit. You retain ownership of the website, the domain, and the content, because holding a client's website hostage is a poor business model and a worse way to treat people.
What you get
- Google Business Profile listings for the practice and, where several doctors share a location, for each practitioner, completed and verified
- A review request that reaches every patient after every appointment, and replies that never confirm anyone is a patient
- Health directory and insurance company listings that agree with your Google listing
- A website that loads quickly on a phone, answers the questions patients ask first, and is built and tested to WCAG 2.1 AA, in Spanish or Chinese if your patients need it
- Recall messages that systematically bring overdue patients back into the appointment schedule
- Search advertising with a hard budget cap, used only where the numbers genuinely work
- A monthly note explaining what you spent, what it returned, and where new patients came from