We'll tell you honestly whether you should be running them.
Paid ads, when they make sense
Paid advertising is the fastest way to get in front of people and the fastest way to burn money. Whether it's worth it depends on one number: what a customer is worth to you over their lifetime. If that number is small, ads will lose you money no matter how well they're run.
So we start by working that out together. If the math doesn't hold up, we say so and point you toward something that will work better — usually search or your existing customer list.
When it does make sense, we keep it tight: a small number of campaigns, a real budget cap, and a plain monthly note about what you spent and what it brought back.
What you get
- An honest answer on whether ads suit your business
- Campaigns built around what a customer is actually worth
- A budget cap that cannot quietly run away from you
- Call and form tracking, so you know what came from where
- A monthly note: spent this, got that